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SMstudy, the Global Accreditation body for Sales and Marketing, has authored the SMstudy® Guide (also referred to as the SMstudy Sales and Marketing Body of Knowledge or SMBOK® Guide), a series of books providing guidelines for the sales and marketing of products and services in any organization.

The SMstudy® Guide describes six Aspects of Sales and Marketing that are aligned to the six most common and often distinct career fields related to Sales and Marketing. The Six Aspects included in the SMstudy® Guide are Marketing Strategy, Digital Marketing, Corporate Sales, Marketing Research, Branding and Advertising and Retail Marketing.

Each of the six Aspects of Sales and Marketing has four levels of certification.

  • The Associate level certification is for anyone interested in learning more about each specific Aspect of Sales and Marketing. This is included as a part of the free subscription.
  • The Professional level certification is for individuals who want to gain a comprehensive understanding of a particular Aspect of Sales and Marketing.
  • Specialist and Expert level certifications are tailored to professionals working to gain practical and theoretical expertise in the Sales and Marketing Aspect of their choice. The Specialist level certification requires three years of related work experience. The Expert level certification requires five years of related work experience.

In addition to the certifications mentioned above, SMstudy offers certifications in fields related to Sales and Marketing such as E-mail Marketing, Web Analytics, Search Engine Optimization (SEO) and more.

Marketing Strategy

Marketing Strategy (MS) acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing.
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Marketing Research

Marketing Research (MR) provides a framework to conduct marketing research and analyze Sales and Marketing data.
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Digital Marketing

Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the Internet to engage with customers.
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Corporate Sales

Corporate Sales (CS) outlines the best practices and processes for effective business-to-business (B2B) sales.
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